Privacy Policy

Last updated: June 2026

This privacy policy explains how Little Polar Apps Ltd collects, uses, and protects your personal data when you use this website (expanse.io) or engage with us as a client.

Little Polar Apps Ltd is the data controller for the purposes of UK GDPR. You can contact us at [email protected].

What information we collect

Contact form

When you submit an enquiry through our contact form, we collect your name, email address, and the contents of your message. We use this information solely to respond to your enquiry.

Client accounts

If you are a client with access to an Expanse CMS admin area, we hold your name, email address, and login credentials. This information is necessary to provide the service.

Analytics

We use Google Analytics to understand how visitors use this website. This collects anonymised data about page views, traffic sources, and device types. It does not identify you personally. Google Analytics sets cookies on your device — see the Cookies section below.

Cookies

This website uses cookies. These include:

Essential cookies — required for the site to function correctly.
Analytics cookies — set by Google Analytics to collect anonymised usage data. These are only placed with your consent.

You can manage your cookie preferences using the cookie consent banner when you first visit the site. You can also adjust cookie settings in your browser at any time.

How we use your information

We use the information we collect to:

Respond to enquiries submitted via the contact form
Provide and maintain client accounts and CMS access
Understand how the website is used, in order to improve it

Legal basis for processing

Under UK GDPR, we process your data on the following legal bases:

Legitimate interests — responding to contact form enquiries and maintaining client accounts
Contract — providing the agreed service to clients
Consent — analytics cookies (you can withdraw consent at any time via your cookie settings)

How long we keep your data

Contact form enquiries: we retain these for as long as is reasonably necessary to respond and follow up, typically no longer than 12 months.
Client account data: retained for the duration of the client relationship and for a reasonable period thereafter.
Analytics data: governed by Google’s data retention settings, typically 26 months.

We do not sell your personal data. We do not share it with third parties except where necessary to provide the service — for example, our hosting provider or email platform. These providers are contractually required to handle data securely.

Google Analytics data is processed by Google. For more information, see Google’s Privacy Policy.

Your rights

Under UK GDPR, you have the right to:

Access the personal data we hold about you
Request correction of inaccurate data
Request deletion of your data (subject to any legal obligations we have to retain it)
Object to processing based on legitimate interests
Withdraw consent where processing is based on consent

To exercise any of these rights, contact us at [email protected].

If you are unhappy with how we handle your data, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at ico.org.uk.

Changes to this policy

We may update this policy from time to time. The date at the top of this page shows when it was last revised.

Little Polar Apps Ltd · Ipswich, Suffolk · [email protected]